Sydney has gone farther than any previous host city to protect its official sponsors from being ambushed by rivals.

The International Olympics Committee found a few Internet pirates. But unauthorized Webcasts aren't the real problem.

Cookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. But because the cookie belongs to the third-party server, it's difficult for advertisers to tie advertising-related data to site- based behavioral data.

Temporal marketing is coming, and that means a new take on targeting "time" for marketers.

As dot-com advertising money has started to disappear, so too have the once lofty valuations of online advertising companies.

As dot-com advertising money has started to disappear, so too have the once lofty valuations of online advertising companies.

A new study finds that online listeners are more likely to act - and spend - on banner ads.

Grosse Pointe, the controversial 90210 spoof from Darren Star, limps out of the gate in its premiere.

The going belief, as far as Internet radio goes, is it's better to join them than beat them.

If you sensed that ad spending began slowing down in third quarter, you were right.