• Fighting Marketing Pirates: Olympics Sponsors Guard Their Investments (NYTimes.com)
    Sydney has gone farther than any previous host city to protect its official sponsors from being ambushed by rivals.
  • Olympic Cheaters (TheStandard.com)
    The International Olympics Committee found a few Internet pirates. But unauthorized Webcasts aren't the real problem.
  • Building Profiles With Cookies (ClickZ)
    Cookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. But because the cookie belongs to the third-party server, it's difficult for advertisers to tie advertising-related data to site- based behavioral data.
  • Location isn't Everything (Digitrends.net)
    Temporal marketing is coming, and that means a new take on targeting "time" for marketers.
  • Online ad agency slump means bargains (Redherring.com)
    As dot-com advertising money has started to disappear, so too have the once lofty valuations of online advertising companies.
  • Online Ad Agency Slump Means Bargains (Redherring.com)
    As dot-com advertising money has started to disappear, so too have the once lofty valuations of online advertising companies.
  • Net Radio Advertisers Get More Ear (TheStandard.com)
    A new study finds that online listeners are more likely to act - and spend - on banner ads.
  • Ratings Report: After Sabrina, WB's New Friday Lineup Fades (Inside.com)
    Grosse Pointe, the controversial 90210 spoof from Darren Star, limps out of the gate in its premiere.
  • Unable To Beat The Web, Radio Joins (AdWeek)
    The going belief, as far as Internet radio goes, is it's better to join them than beat them.
  • Ad Slowdown Is Here, But Don't Blame Dot.Coms (MediaLifeMagazine)
    If you sensed that ad spending began slowing down in third quarter, you were right.
« Previous Entries