Pepsico Inc. fired the latest volley in the cola wars on Thursday, announcing a multi-year deal to replace archrival Coca-Cola Co. as the official soft drink sponsor of the National Football League

The job -- not the level of pay, much less the raise or bonus -- is what's on the minds of agency employees and employers alike, Advertising Age has found in its annual salary survey.

Teen-agers who watch more than an hour of television a day are much more likely to become violent than the rare adolescent who watches less, researchers reported Thursday.

The Japanese automaker takes the wraps off its new youth-focused brand, and is expected to throw heavy Internet advertising behind its launch.

A new study of online privacy policies released Wednesday found that Web sites are collecting less personal information from Internet users, either directly or through third-party cookies.

Airlines, hotels and others involved in travel have introduced campaigns in recent weeks to try to get business going at a brisk pace again.

Cablevision Systems made Yankees Entertainment and Sports an offer it can't accept, but one that attempts to make the MSO the nice guy in the carriage dispute over the network.

Cable news channel MSNBC has reduced the size of its documentary unit and shifted its focus toward more live programming, a company spokesman said on Monday, as the network contends with fierce competition from news networks CNN and Fox.

Almost everything was "Beautiful" at the 74th annual Academy Awards Sunday. The winning film survived the mudslinging, and Oscar's new home is getting rave reviews. But the ratings are another matter.

With both the U.S. House and Senate up for grabs in November's midterm elections, the sagging advertising sector is on the verge of getting a crucial injection of political cash.