The job -- not the level of pay, much less the raise or bonus -- is what's on the minds of agency employees and employers alike, Advertising Age has found in its annual salary survey.
Pepsico Inc. fired the latest volley in the cola wars on Thursday, announcing a multi-year deal to replace archrival Coca-Cola Co. as the official soft drink sponsor of the National Football League
The Japanese automaker takes the wraps off its new youth-focused brand, and is expected to throw heavy Internet advertising behind its launch.
Teen-agers who watch more than an hour of television a day are much more likely to become violent than the rare adolescent who watches less, researchers reported Thursday.
Cablevision Systems made Yankees Entertainment and Sports an offer it can't accept, but one that attempts to make the MSO the nice guy in the carriage dispute over the network.
Airlines, hotels and others involved in travel have introduced campaigns in recent weeks to try to get business going at a brisk pace again.
A new study of online privacy policies released Wednesday found that Web sites are collecting less personal information from Internet users, either directly or through third-party cookies.
Almost everything was "Beautiful" at the 74th annual Academy Awards Sunday. The winning film survived the mudslinging, and Oscar's new home is getting rave reviews. But the ratings are another matter.
Cable news channel MSNBC has reduced the size of its documentary unit and shifted its focus toward more live programming, a company spokesman said on Monday, as the network contends with fierce competition from news networks CNN and Fox.
CNN is backing off from a plan to sell sponsorships on "CNN Student News," a program it produces for classrooms that has been commercial-free since its start in 1989.