With both the U.S. House and Senate up for grabs in November's midterm elections, the sagging advertising sector is on the verge of getting a crucial injection of political cash.

Advertising is falling out of favor with software companies, a survey of U.S.-based software marketing executives found, but the opposite is true of Internet marketing.

Television has become less infused with sex and violence over the past few years but movies are unchanged, according to a study released Thursday by a Washington think tank.

Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations of Burlingame, California, has developed an easy-to-use mathematical formula that actually lets you quantify the relationship between advertising and sales.

The generally older-skewing CBS may have lost the night in total households to NBC Wednesday, but it cleaned up in the key 18-through-49 demo, thanks primarily to the reality shows that have helped to draw younger viewers to the net.

Alfred E. Neuman, the grinning symbol of a satire magazine for which nothing is sacred, is the darling of some advertisers who consider him an irreverent icon for baby boomers.

The American Advertising Federation inducted four members into its Advertising Hall of Fame at a ceremony in New York's Waldorf-Astoria yesterday.

Anti drunk-driving group calls on Congress for tougher beer, wine guidelines.

The cosmetics maker Revlon is paying ABC millions of dollars to be featured as a foil for Susan Lucci's character in the soap opera "All My Children" over the next few months.

When the New York Yankees take the field against the Cincinnati Reds in a spring training exhibition game in Florida on Tuesday, Yankees Entertainment & Sports channel will have 12 cameras focused on them for the first game to be televised on the new cable channel. Missing from the inaugural broadcast will be 3 million Cablevision Systems Corp. subscribers.