Dirty tricks and crappy programming: Welcome to the world of Clear Channel, the biggest station owner in America.
An interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that makes traditional agencies squirm?
Although the media choices facing today's marketers are grim, Internet advertising will continue to grow, and email and viral marketing will thrive.
How do you know when a rich media campaign makes sense? Here are the pros and cons, along with a formula for determining the viability of your rich media campaigns.
As the interactive marketing industry plummets like the Titanic, it's time for a higher level of creativity, with a particular focus on ads that engage the viewer.
Supporters of "enhanced" TV advertising say it's delivering on the promises that banner advertising's supporters once made.
Banner ads-like billboards-will always have their place online. But as advertisers look to new ways of reaching consumers in cyberspace, they may want to consider a more immersive approach.
The dot-com debacle cast its shadow over the opening general session of the annual management conference of the American Association of Advertising Agencies.
The quest for quotable industry averages on the Internet is a more desperate pursuit than it is for most other businesses. Here's why and a review of major online advertising industry averages: the CTR, CPM, and CPA.
In just one year, online companies have halved the amount they shell out for ads, a report finds.