Proposal for 70 added freeway signs and removal of thousands from city streets gets mixed response.
Atlanta-based Coca-Cola's new "Life Tastes Good" branding campaign features plenty of traditional media, especially TV, but the company says the online component is more important than it's been in any previous marketing effort.
"Buffy the Vampire Slayer" -- the signature drama of the WB network -- is pulling up stakes and moving to rival network UPN.
Proponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear this out. Yet ad executives continue to purchase banners while rich media gets scraps.
In a bow to deregulation, the Federal Communications Commission voted Thursday to abolish a rule prohibiting joint ownership of a Big Four TV network and a so-called emerging network like UPN or the WB.
Banner ad CPMs are sliding toward rock-bottom prices. How low can they go?
"If the IAB is going to sit around kidding themselves that bigger banners are going to solve the problem, we all might as well go apply for barista positions at Starbucks now."
iM Networks and Lightningcast team up to integrate ad-insertion technology for both terrestrial and Internet-only radio stations, seeking to address some hot-button issues in the streaming industry.
Now that the online advertising fires have cooled, it's time to huddle together with traditional advertisers and make sure everyone gets a little warmth.
As if the industry needed more recessionary signals, media spending in January showed the first real decrease since the recession of 1991, according to newly released totals from CMR.