In just one year, online companies have halved the amount they shell out for ads, a report finds.

"Buffy the Vampire Slayer" -- the signature drama of the WB network -- is pulling up stakes and moving to rival network UPN.

Atlanta-based Coca-Cola's new "Life Tastes Good" branding campaign features plenty of traditional media, especially TV, but the company says the online component is more important than it's been in any previous marketing effort.

In a bow to deregulation, the Federal Communications Commission voted Thursday to abolish a rule prohibiting joint ownership of a Big Four TV network and a so-called emerging network like UPN or the WB.

Proponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear this out. Yet ad executives continue to purchase banners while rich media gets scraps.

"If the IAB is going to sit around kidding themselves that bigger banners are going to solve the problem, we all might as well go apply for barista positions at Starbucks now."

Banner ad CPMs are sliding toward rock-bottom prices. How low can they go?

Now that the online advertising fires have cooled, it's time to huddle together with traditional advertisers and make sure everyone gets a little warmth.

iM Networks and Lightningcast team up to integrate ad-insertion technology for both terrestrial and Internet-only radio stations, seeking to address some hot-button issues in the streaming industry.

What distinguishing factors should media buyers take into consideration when putting together a media buy? Price and service alone? Or do quality considerations count?