What distinguishing factors should media buyers take into consideration when putting together a media buy? Price and service alone? Or do quality considerations count?
BOMBAY -- "No kissing please, we're Indian" applies equally to Indian films, advertising and public life. Now a wacky contest is seeking to turn that cliché on its head.
Sometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get on it. Now.
DoubleClick beat analysts' estimates for the first quarter by a penny, but it tempered the good news Thursday by revising second-quarter and full-year revenue and earnings estimates.
Of course online advertising spending has slowed and the ripple effect is being felt in both the online and offline worlds. But let's see what the numbers really say.
Dot-com companies looking to further recognition of their brand should look to the variety of non-traditional marketing opportunities available...from paper coffee cup holders to car sponsorships.
Hundreds of Web radio stations in the United States have gone silent, as radio broadcasters find themselves caught in a pair of disputes over online rights.
Retailers, manufacturers and brands all are combining entertainment and advertising on their sites to get an Internet user's attention and loyalty.
Forget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus potential new customers, or segment via email offers.
More news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. The best way to price online advertising, a debate that moves toward balance and acceptance.