Study finds that although most newspaper websites in the United States and Canada are no more than 5 years old, half are breaking even or already beginning to show a profit.
In an effort to increase the bottom line, dot-coms have shifted marketing dollars away from relatively expensive television campaigns to online advertising, a survey found.
The nine commercial advertisers on CBS' summer hit series "Survivor" may have gotten a bargain at $4 million for the 13-episode series, but the next round won't come so cheaply.
Experts conservatively forecast the number of Internet users in Latin America to nearly triple over the next three years, from 8.5 million users today to 24.3 million by 2003.
With the approach of the next big dot-com holiday season, it's clear that email marketing will be a big player in the seasonal drama that determines who gets the customers and, more importantly, who keeps them.
Morgan Stanley Dean Witter is starting a new advertising campaign this week for newspapers, magazines and television, dropping a slogan it has used for more than a decade.
Battle at Bighorn, featuring Tiger Woods and Sergio Garcia in an 18-hole match-up, took top-rated honors on average for the night with an 8.4/14—18 percent above second place NBC (Mysterious Ways 6.0/ 9, Law & Order R 8.5/13, Third Watch R 6.7/11).
The American Advertising Federation has developed voluntary principles asking advertisers and agencies to increase diversity in the workforce and promote fairness when buying and selling ethnic media.
Engage's B2B ad network Engage Business Media expanded its product offerings through an alliance with fellow CMGI company yesmail.com, an opt-in email services provider.
Out of home: My heavens, sky ads are the latest cool thing.