Now called the "Interactive Advertising Bureau," the industry group will focus on promoting online media buying and selling.
A weakened economy combined with the continued deterioration of the online-advertising market to hurt the first-quarter results of Internet companies.
Targeting and personalization are the keys to keeping a potential customer's attention. And e-mail newsletters are an effective tool for delivering.
As some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the point.
A media veteran shares his lessons learned from a banner campaign that, despite generating more than a million visitors, was a failure.
A California consumer advocacy group has sued two junk-fax companies and several of their clients who advertised through the service.
Viacom chief expects slowdown to be short lived.
As email offerings get richer and richer, marketers need to do a lot more homework. Here are some tips on what to ask when planning an effective rich media email campaign.
A soft advertising market and threatened writers' strike could whack $500 million off the prime-time bottom line during the upfront selling season for the Big Four broadcast networks.
Whoever succeeds in becoming consumers' window to the wireless Web will profoundly influence the future shape of m-commerce and wireless marketing.