When Bob Dole stood up for erectile dysfunction, America cheered. And now that he's in a recliner watching Britney Spears twist and shout for Pepsi, advertisers are cheering too. The medium and the message are clear.

Media buyers and sellers got together at Digitrends' Media Buyers Summit to continue the dialogue on how interactive media is bought, sold, and measured. The hottest issue of the conference? Sequential liability.

Computers triumphed over soft drinks, and Mickey Mouse held his own in the latest report on America's best-known corporate brands.

With all the talk of banner ads, and streaming media, one company, Google, is taking a wholly different approach to things, serving up nothing but text advertising.

The Ad Council has formally asked the FCC to waive any requirement that would force TV broadcasters to label millions of dollars of public service ads as "paid for by the White House anti-drug office."