Beverage giant Coca-Cola Co. sees a chocolate drink as something the company probably needs to create, a top company executive said on Thursday, but he does not expect a new Coke advertising tagline soon.

Advertisers and TV executives see digital successors to the VCR as a threat to the economics of commercial television.

Ten that do it right. What does that mean, anyway? It all depends on what you mean by "it." We weren't necessarily looking for the 10 best newspapers: If we were, at least a couple of the same papers would be here every year.

Fueled by such enduring hits as "Friends" and "ER," high-flying NBC declared a decisive victory on Tuesday in the network ratings race for both the television season and the crucial May "sweeps" period that ends this week.

Call the spin doctor: Email marketing is in need of damage control.

Dutch market research and publishing company VNU NV Tuesday said its advertising revenue will suffer much more in Europe this year than in the U.S.

CMGI Inc., whose vastly depreciated Internet holdings have made it a poster child for the failed dot-com era, said on Tuesday it expects to report a quarterly loss and lowered its forecast for the rest of the year.

Even as the recession took a bite out of advertising dollars and the stocks of companies relying on them, many ad-supported online companies are staying on the course to profitability.

The hot marketing strategy of 2001 was niche marketing. A buzzword that vibrated across the Internet for two solid years and proved to be a strategy that worked. However, as with all things, times change.

Wendy's International has had a corporate change of heart. After removing its founder, Dave Thomas, from all its advertising and marketing efforts after his death in January, it will now put him back into its campaigns beginning next mont.