Wendy's International has had a corporate change of heart. After removing its founder, Dave Thomas, from all its advertising and marketing efforts after his death in January, it will now put him back into its campaigns beginning next mont.

Network television has made scant progress toward ethnic diversity in programming and even lost ground when it comes to the shows favored by young viewers, a new study says.

Will the real No. 1 please stand up?

The move expands AdIndex to cover online direct campaigns.

So much for those flashy TV ads intended to inspire American kids to stay off drugs. The new U.S. drug czar, John P. Walters, says the government’s antidrug advertising of recent years has failed. Worse, he fears it even may have inspired some youngsters to experiment with marijuana.

ABC is set to announce its fall schedule to advertisers Tuesday morning in New York, possibly adding seven new series (three comedies, four dramas) for fall 2002 -- somewhat less than originally anticipated.

Media consolidation had a big impact on Broadcasting & Cable's Top 25 Media Groups this year: Twenty positions were occupied by different companies last year.

Surfing the Web can be so much work these days - pop-up ads and animated graphics are beginning to obscure content. In some cases, clicking a button closes the ad, but sometimes readers simply must wait until the pitch is complete before they are allowed to move on.

5 Reasons why 2001 was the best year yet for online advertising.

Anxious to create a new franchise comedy now that "Friends" is entering its last season, NBC is pinning its Thursday night hopes on "Scrubs" and a new series about a morning TV show in Miami.