A commentary by Scott Donaton on an absurd business procedure in today's market.

Will the real No. 1 please stand up?

Network television has made scant progress toward ethnic diversity in programming and even lost ground when it comes to the shows favored by young viewers, a new study says.

So much for those flashy TV ads intended to inspire American kids to stay off drugs. The new U.S. drug czar, John P. Walters, says the government’s antidrug advertising of recent years has failed. Worse, he fears it even may have inspired some youngsters to experiment with marijuana.

The move expands AdIndex to cover online direct campaigns.

5 Reasons why 2001 was the best year yet for online advertising.

Surfing the Web can be so much work these days - pop-up ads and animated graphics are beginning to obscure content. In some cases, clicking a button closes the ad, but sometimes readers simply must wait until the pitch is complete before they are allowed to move on.

Media consolidation had a big impact on Broadcasting & Cable's Top 25 Media Groups this year: Twenty positions were occupied by different companies last year.

ABC is set to announce its fall schedule to advertisers Tuesday morning in New York, possibly adding seven new series (three comedies, four dramas) for fall 2002 -- somewhat less than originally anticipated.

When Richard Parsons takes the reins as chief executive officer of AOL Time Warner Inc. on Thursday, he will usher in a new and more down-to-earth era at the 17-month-old media giant.