Anxious to create a new franchise comedy now that "Friends" is entering its last season, NBC is pinning its Thursday night hopes on "Scrubs" and a new series about a morning TV show in Miami.

The online auctioneer takes advantage of declining media prices to restructure its multi-million dollar agreement with AOL Time Warner.

Prolonged slump puts media in the mood to pander to buyers.

Spirits giant Diageo Plc, shut out of U.S network television advertising in March when NBC back-tracked on an earlier decision to accept liquor ads, is creating a network of sorts on its own.

High viewer involvement translates into a higher attentiveness to a show's commercials, and it doesn't matter whether it's wrestling or high-toned drama.

Television viewers just getting hooked on "The Education of Max Bickford" or growing weary of "Who Wants to Be a Millionaire" will soon know whether to cheer or groan.

On-line entertainment sites stand to benefit most as broadband diffuses, but increased usage won't save their ailing ad-based business models. For on-line entertainment—indeed, for the Internet media sector as a whole—the implications are clear: forget about supporting your sites with advertising.

Although it was not surprising that War Emblem, a 20-1 long shot, did not merit a feature, there was no reason to ignore him, as NBC did.

After years of hype, major advertisers are finally starting to invest in interactive TV, which lets viewers shop, email and play games but has yet to take hold commercially, experts said on Tuesday.

Internet advertising firm L90 Inc. on Monday said it would restate results for four prior quarters after an internal investigation in conjunction with a probe by securities regulators showed it overstated sales by $8.3 million over that period.