Seeking the delicate balance between burgeoning business models and consumer acceptance, the Wireless Advertising Association is meeting tomorrow to weigh the criteria needed for future advertising guidelines.

ABC will begin a campaign for its fall lineup that seems intent on all but stalking viewers, forcing them to be aware of ABC shows in almost every waking moment of their lives.

Being the two powerhouses of Internet audience measurement, Media Metrix and Nielsen//NetRatings have gotten all the glory — and all the gripes.

Learn about all the research required to determine media buys in traditional media. Here are the three "whats" to ask for in your next RFP, and the "whys."

The findings of a wide-ranging salary survey conducted by Media Life reporters of media directors and agencies around the country.

Traffic figures from Media Metrix and others have become the currency with which dot-coms are valued. But how much are the numbers really worth?

The first in a series of new columns geared to provide the basic processes and step-by-step instruction for online media buyers.

GeePS.com's location-based ad-serving technology reaches consumers on the go.

Many dot-coms are changing their strategies. They've gone from being dot-com ad buyers to dot-com ad sellers, and thus are increasing supply while decreasing demand. Who will win?

Dow Jones & Co. Inc. Chief Financial Officer Jerry Bailey said Thursday that the publisher, which reported strong second quarter earnings, does not see a decline in advertising volume but sees the rate of growth slowing for the second half of 2000.