One of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. Here are some examples of the metrics you can use to measure the positive impact on branding, awareness, and purchase i
Keynote Systems releases its first-ever performance index for streaming media. So far, the results aren't pretty.
The search engine ads taps into the "do-it-yourself" ad market for small to mid-sized advertisers.
Marketers go back to the drawing board and re-think brand building on the Web.
No matter how you cut it, the party is officially over. Ad-sales executives across all the major media are witnessing a slowdown in the marketplace on a level they haven't seen since the early 1990s.
There are many sources of error in attempting to measure the average CPM. Yes, barter transactions can affect real CPM. But more importantly, rate cards for CPMs are routinely discounted; by how much, no one knows.
Banner Ads - What Works/What Doesn't
It's earnings season, and Wall Street is eagerly waiting to see if there is any upside to be had by Internet companies.
The market is terrified that weak ad spending will torpedo portals, pushing share prices for both AOL and Yahoo! to their 52-week lows today. But contrary to popular belief, this is not a problem for sites that rely on ad sales--much less a catastrophe.
In a first, the company known for ketchup will use the FreeMarkets exchange to purchase television advertising.