AdReady, a next generation advertising tool, turns idle time into ad time.
Just as marketers were finally getting comfortable with the idea of a brand being more than merely a product name, along comes new economy technology to make life difficult for everyone. Internet features such as chat rooms, messaging and e-mail are leadi
Are you sick of hearing that online advertising is dead and that no one clicks on banners anymore?
Signaling a possible narrowing of the digital divide, more Americans can readily access the Internet than ever before.
Internet advertising in France topped $61 million during the first six months of 2000, almost three times the amount recorded in the same period of 1999, according to figures from the IAB and PriceWaterhouseCoopers.
For every medium, there's a pioneer leading the marketing way. Find out how SkyGo is paving the path for wireless advertising.
While there are indeed some worrisome trends in the short term, many on the front lines of the ad business say that the industry is going through growing pains, not death rattles.
Henry Blodget predicts that the online advertising sector will go from bad to worse before it recovers, with the bottom coming in the first quarter of 2001.
As they weigh in for the 2000-01 season, the bosses at the big six networks hope to bulk up viewership via new regimens that eradicate those unsightly series reruns.
Online ad agency Beyond Interactive confirmed reports Friday morning that it has laid off 63 of its employees, amid a rough season for Internet advertising and marketing companies.