There's a great deal of value in seizing upon new types of advertising. But if you find a particular new online application that might suit your client, how do you price it? What's fair?

Wireless phones may indeed join newspapers, radio, and television as a sponsored delivery medium for information, shopping, and entertainment services.

Broadcasters and advertising companies are bracing for the dot-com bust as recently high-flying Internet companies stumble, industry experts say.

Some online advertising strategies can be executed without the need for a destination. If you aren't required to link to a destination site to achieve your objectives, try some of these techniques. A distributed web presence can be a good thing.

The online ad marketplace will only thrive when both ad sellers and ad buyers feel they can conduct business in a fair and equal environment.

NBC, abandoning a long-standing TV industry policy against accepting advocacy ads, has begun running commercials from a well-heeled group promoting school vouchers.

Web traffic was lower than expected, with only 1.7 million Americans surfing the official IOC site from home, and 1.1 million surfing the site from work.

Pay-to-surf site mValue is a wipeout. The wave of investor skittishness involving technology ventures led mValue to cease operations.

We've all heard of DoubleClick, Avenue A, Engage. But what about Narrowcast Media? This low-key internet advertising firm buys ad space from the major websites in vast volumes, passing the savings on to the advertisers.

It looks like a bleak season for broadcasters in 2000. Dot-com money just isn't there this year. But, the word is, traditional advertisers will be coming back to fill the void.