According to eMarketer's eMail Marketing Report total spending on e-mail marketing in 2000 will be almost $1.1 billion. This figure will rise to over $4.5 billion by 2003.
Cheney-Lieberman numbers are close to 1996 Gore-Kemp results, but not enough to slow Gilmore Girls and Charmed.
24/7 Media last week sent out an email to affiliate customers on Monday stating that its 24/7 Connect ad serving and reporting software has glitches and is reporting inaccurate results to clients.
Broadcasters on Thursday asked a federal court to immediately throw out a pair of 1970s-era regulations that effectively prevent television and radio stations from airing some political advertisements and editorials.
Online advertising folks say newspapers have missed opportunities.
Now that @plan has been acquired by DoubleClick, what does this mean for media planners and buyers?
Email marketing is taking off. Here's why.
Second-quarter figures point to a record year, with $8 billion spent online, the Internet Advertising Bureau estimates.
CPMs, CPCs, CPAs. Which pricing method do you use? It depends on what you're doing and what you want to accomplish. Here are some tips.
Monday's season premieres see immediate trouble for NBC's comedies but early promise for the Dick Wolf drama.