Now is the time to tread carefully and fully understand the consumers and the direction of advertising on wireless devices, rather than risk falling into the pitfalls that are plaguing today's online industry.
Here's a run down of different types of measurement data used to evaluate the performance of media buys: basic impression data, simple performance measurement data, and individually tracked performance measurement data.
The ideas are often brilliant; the potential huge. But advertisers and ad agencies evaluating new online "solutions" too often find that the marketing pitch outshines the technology.
Though not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byzantine undertaking. But things just got a bit simpler.
For the first time in over a decade, the ANA has updated its guidelines.
Just 3% of UK marketing chiefs think online banner advertising is a good way to generate new business, according to a survey.
Ignored and neglected by corporate parents, orphaned household product brands are getting a second chance as they are acquired by small-brand rollup specialists.
According to a survey, 63% of companies already have an interactive marketing strategy in place, with websites being rated as the most important element of a Web campaign and sponsorship of third-party sites being the least popular.
In upfront market, the big networks have somehow managed to get double-digit increases from advertisers for years. But this spring the bubble is expected to burst.