As the growth spurt in the U.S. advertising market sputters, layoffs are sweeping across the industry.

Modem Media Inc. swung to a net loss in the fourth quarter but posted unexpected earnings from operations.

Do online audits of site popularity and viewer characteristics give useful information to media buyers? Here are the major problems with existing audits.

Building brand and delivering your message on the Internet is NOT entirely serious business.

In a world where consumers are assaulted with ads from every angle, shouldn't we make every effort to find uncluttered environments online so our messages can actually get through?

Coca-Cola Co., under fire for aggressively marketing sugar-sweetened soft drinks to kids, said it will begin selling juices, water and other nutritional drinks to students as part of a makeover of its controversial school marketing strategy.

A growing number of advertisers are taking the idea of product placement in an entertainment show to the next level, creating TV-like reality shows or cartoons on the Internet, sponsored by their products.

Every day major ad agencies are bombarded with pitches from Internet marketing technology and service providers. Rich media ad tech provider bluestreak needed a way to stand out from the crowd. Here's how they did it:

Oprah Publication Wins in Two Categories.

Is CPM a sort of artificial label? Deconstructing the terms of advertising isn't going to get us anywhere. At the end of the day, clients still really want the same old thing: ROI.