Of everyone competing to become the primary source of information on the web, the people who may win the race are those least often considered in the running at all: the local TV stations.

The reality-TV phenomenon and its sibling, Big Brother, are huge on Wednesdays, but the network can't translate that success to the rest of its schedule.

Jim Meskauskas explains why you want to negotiate for ad views rather than page views, and why a cost-per-visit deal is preferred over cost-per-click pricing.

Until recently, a bundle was the essential unit of commerce in the infotainment industries. Combined with the global distribution mechanism known as the Internet, digital technology is the great unbundler.

To protect its lucrative broadcasting deal with NBC, the International Olympic Committee has essentially shut out Web sites from broadcasting or even covering the games in Sydney, Australia.

Continuing the sordid technical details in the life of an impression, Tig Tillinghast sorts out such implications as: Are clients being cheated? Is the data good enough to reflect trends and patterns? Whose numbers should be "blessed"? And why can't we al

The wireless wars could reshape the global business landscape, much as the portal wars among Yahoo, AOL and Lycos did when the Internet first went commercial.

Your media department needs experienced people to keep things running smoothly and to mentor the less-experienced employees. Here are some pointers for finding quality managers.

Veronis Suhler predicted that the popularity of the Internet as an advertising and information medium will continue to increase rapidly in the short term, though not to the exclusion of more traditional media. (NYTimes Site Requires Free Registration)

There are so many Internet ratings agencies devoted to compiling traffic numbers on different sites, that companies have their pick of data from Media Metrix, PC Data, Nielsen/NetRatings and others. But Varsity Group takes issue with just about every one