First USA research director Melanie Wing started to question Jupiter Media Metrix's Internet traffic figures when it recently ranked rival credit card company American Express as one of the Web's 50 most popular sites.

As commercials get more expensive and marketers demand more sophisticated story lines, Madison Avenue is landing top-name Hollywood directors here and abroad.

You set up a great long-term advertising deal with an online media property that seems to be in perfect health. A couple of months later, it's shutting its doors. Ask the right questions, and you may avoid this nightmare scenario.

Sending ads to mobile Web devices enabled this hockey team to promote ticket sales by working with consumers' impulses.

Media and advertising agencies spent New Year's Eve debating whether a downturn was coming. This July 4, the talk at barbecues from East Hampton to Santa Monica comes down to one question: When will it end?

One firm's research suggests media buyers might be better off looking at the buying potential of a site's visitors rather than sheer numbers -- as controversy continues about the accuracy of panel-based traffic auditors.

Internet retailers aren't dead. At least not all of them. A study by The Standard shows that half of all dot-coms are still alive - and another 16% remain in business after being acquired.