Ethan Zohn, a soft-spoken soccer pro, is a future trivia quiz answer and newly minted millionaire as the winner of "Survivor 3." Though the money's the same as the first two editions of "Survivor," the cultural resonance has diminished - and so has the audience.

Carol Burnett is talking to CBS about doing more specials, part of what one top executive called a "feeding frenzy" for nostalgic television programming.

The term "b-to-b" usually means business-to-business, but an aggressive campaign for I.B.M. hopes to make buyers of information technology equipment think it means basket-to-basket.

Just four years after shunning the first prime-time TV show starring an openly gay character, some of the nation's top advertisers could soon be lining up to sponsor an entire network aimed at gays and lesbians, who are increasingly seen as a lucrative niche market, according to industry analysts.

Retail: December results are better than expected, led by discounters. The overall sector rose 2.3% from year ago.

Companies that turned serious after Sept. 11 are having fun again as they gear up for the Super Bowl and the Olympics, but not without discretion.

NBC's fall 2002 primetime schedule is already falling into place: the network has given unusually early second-season renewal orders to rookie series "Scrubs," "Law & Order: Criminal Intent" and "Crossing Jordan."

After much hype for its new talk show with Carson Daly, NBC pulled the first edition of "Last Call" just before airtime over what the network termed "last-minute contract issues."

ABC -- which shook up its top network-programming ranks Monday after poor primetime-ratings results -- produced its best weekly ratings last week in over nine months.

The death of Wendy's International founder Dave Thomas ends a 13-year run of advertising history.