Editor & Publisher's 13th annual Interactive Conference and Trade Show began Wednesday in San Jose, Calif.
The Oscars looks to be a race between fantasy and madness with epic "The Lord of the Rings" claiming 13 nominations today to 8 each for musical "Moulin Rouge" and mental illness drama "A Beautiful Mind."
With the Enron debacle adding rocket fuel to campaign finance reform, broadcasters stand to lose more than $300 million in political advertising this year if Capitol Hill approves landmark legislation curtailing how and when a candidate takes to the airwaves.
A new upgrade addresses marketers' growing demand for quantifiable Web investments, and the industry's trend toward all-in-one solutions.
Advertising budgets are getting tighter and measuring results is more important in this down economy, according to an Advertising Age poll conducted in partnership with market research firms, Research.Net and Advertising Database.
If that ad on your favorite website looks familiar, it may be because you have seen it on television.
The WB network has begun testing a new system that will allow the network to send regionalized commercials to its 104 affiliates by the end of the year.
For all the pomp and circumstance of the Salt Lake City festivities, the interactivity wasn't splashy. It wasn't animated. It wasn't really all that entertaining. And it wasn't even available to any but the six million households that had the right software.
Several dozen women demonstrated in pouring rain in front of a top Paris department store on Saturday to protest over an advertisement showing supermodel Laetitia Casta with a black eye.
ABCNews.com, a unit of Walt Disney Co., Thursday said it had canceled an agreement to provide streaming video and news reports to the Internet media site Yahoo! Inc., partly because it was finding better terms for its content elsewhere.