Only 7 of the top 20 news Web sites in the U.S. during the month of May were affiliated with newspapers, down from eight during the previous month, according to statistics from Nielsen/NetRatings.
CNN tinkering fails to gain significant ratings.
New study finds least TiVoed ads are beer and drugs.
Depending on how marketers address key industry challenges, direct and interactive marketing agencies could be affected in a major way, Direct Marketing Association president/CEO H. Robert Wientzen told agency executives.
Following the news earlier today that DoubleClick is getting out of the web media business, this week is shaping up to be one of important consolodation news, despite the fact that everyone is out of town.
Worldcom's accounting scandal may dampen telecom advertising spending, but analysts say that no one U.S. advertiser had major exposure to the phone giant.
Given the choice between Hollywood's version of reality and a network news division's, television viewers are taking a clear stand this summer.
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