Newspaper advertising trends have been improving, but will stock-market ups and downs lead whipsawed consumers to curb their spending, postponing the recovery?
This summer consumer brands went Hollywood by partnering with hot movies for tie-ins to their products.
Some of AOL's complicated boom-era alliances are coming back to haunt the merged company, AOL Time Warner.
But Executives Ask: What Should Be Measured?
After analyzing the May 2002 Nielsen Media Research homes-using-television (HUT) data, Bear Stearns concludes that all of the top 50 markets saw stable-to-increasing HUT levels for total day viewing vs. May 2001.
O’Donnell wants to push out new editor Susan Toepfer.
Public opinion about the news media has fallen back to pre-Sept. 11 levels, a poll released Sunday found.
Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. The reality is that paid listings actually operate within a number of constraints.
Shareholders filed a securities fraud suit against AOL Time Warner on Wednesday, alleging the world's largest media company artificially inflated online advertising revenues.
If, as some politicians claimed, it was an act of economic patriotism to run out and buy stuff after the tragedies of last September, then what could possibly be wrong with selling it on the anniversary of those events?