TV program distributor King World may be planning for life without Martha Stewart.
Some of AOL's complicated boom-era alliances are coming back to haunt the merged company, AOL Time Warner.
This summer consumer brands went Hollywood by partnering with hot movies for tie-ins to their products.
After analyzing the May 2002 Nielsen Media Research homes-using-television (HUT) data, Bear Stearns concludes that all of the top 50 markets saw stable-to-increasing HUT levels for total day viewing vs. May 2001.
But Executives Ask: What Should Be Measured?
If, as some politicians claimed, it was an act of economic patriotism to run out and buy stuff after the tragedies of last September, then what could possibly be wrong with selling it on the anniversary of those events?
Shareholders filed a securities fraud suit against AOL Time Warner on Wednesday, alleging the world's largest media company artificially inflated online advertising revenues.
Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. The reality is that paid listings actually operate within a number of constraints.
Public opinion about the news media has fallen back to pre-Sept. 11 levels, a poll released Sunday found.
O’Donnell wants to push out new editor Susan Toepfer.