CitySearch is planning a new advertising program that puts a local spin on the highly successful pay-per-click approaches of Google and Overture.
Advertising at Walt Disney Co. radio and television units, which include ABC and ESPN, was still enjoying a strong underlying trend, although there had been a recent hint of weakness, Disney President Bob Iger said on Tuesday.
During an investment conference, the CEO of AOL Time Warner defends AOL's broadband ambitions, pegs a timetable on the cable division's IPO and says he's 'bullish' on digital cable services.
A coalition of labor and civic groups began a television advertising campaign today urging the state to raise taxes on the wealthy rather than cut back money for education and health care.
Sprinks, a property of Primedia, on Monday unveiled a plan to expand beyond successful Web search-linked ads with new products that aim to deliver targeted promotions to readers of Internet news and newsletters.
Hughes Electronics Corp. , the wireless communications unit of auto maker General Motors Corp. , has agreed to terminate a strategic alliance with with America Online Inc.
Microsoft Corp. unveiled a test version last week of threedegrees -- an instant messaging product aimed at 13- to 24-year-olds that lets them hang out online together -- as part of the software company's efforts to target the set that grew up with the Web.
Buyer - or in this case, potential employee - beware. Monster, an online employment service, alerted users Thursday that phony job postings on its Web site are being used to steal personal information.
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