If you think today's Web ads are in your face, wait until tomorrow's barge in.
RealNetworks, which has helped turn computers into entertainment devices that play music and video over the Internet, is hoping to do the same thing with wireless phones.
Web users are highly goal-driven, and ads that interfere with their goals will be ignored. To succeed, ads must work with the medium, as well as with the user's aims and mindset.
Verizon Communications, the largest U.S. telephone company, has quietly slashed the rate of its high-speed Internet access service by more than 20 percent, an assault on rivals such as cable television companies and America Online, analysts said Friday.
On the heels of earnings results that showed revenues jumping by 43 percent, USA Interactive's chief executive is reaffirming the company's decision to abandon its media roots for a future in e-commerce -- and streamlined balance sheet.
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