Word-of-mouth isn't new, but Web enables marketers to tap into it.

This morning, Google made a surprise e-mail announcement to its investors, cutting the expected price range and reducing the number of issued shares in its still-pending initial public offering.

If Google does finally succeed in raising billions of dollars through its initial stock offering, the next big challenge will be proving that its success is not an accident - that the company, operator of the world's dominant Web search engine, can survive from one technological generation to the next.

Local business owners increasingly see the Internet as key to connecting with customers, yet rarely use it for marketing, according to new research.

When it comes to walling off a publication's news content from the influence of advertisers, I am a strict federalist. By that, I mean that I believe that the editorial and marketing departments should be completely walled off from each other and operate as independent entities, with separate staffs, missions and budgets. At stake is nothing less than a publication's integrity.

In a bid to stand out in the increasingly crowded voice-over Internet protocol (VoIP) market, one company is betting on a 40-year-old loser of the telecommunications business: the videophone.

Unless you're extremely gullible, the promise of getting a free iPod from FreeiPods.com looks extremely dubious. But surprisingly, the site appears to be legitimate. The program almost certainly isn't a dodgy pyramid scheme; it's a new form of online marketing supported by companies like eBay, AOL and Columbia House.

Computer viruses spread by e-mail are growing more sophisticated as virus writers and "spammers" are thought to be joining forces in an effort to make smarter bugs, a computer security group said on Tuesday.

Yahoo is moving to expand its small business clientele with a new campaign marketing low-cost domain names and expanded Web hosting.

A group of technology companies including Texas Instruments Inc., STMicroelectronics and Broadcom Corp., on Thursday said they will propose a new wireless networking standard up to 10 times the speed of the current generation.