The E-Mail Service Provider Coalition (ESPC) is taking another stand in support of e-mail authentication standards. It's requiring new members be compliant with SPF version 1, and says all current members are either compliant or getting there. The organization also released a testing tool that enables senders to ensure their authentication systems are working.

Despite a substantial year-over-year increase in deployments, behavioral marketing is not expected to capture a large portion of the total online advertising spend, according to analysis from Jupiter Research.

Apple Computer announced Wednesday that it will begin giving commissions to third-party sites that drive customers to its iTunes online music store.

Rising tides of spam are drowning the usefulness of e-mail, according to a new report from IDC.

Reasons you should and reasons you shouldn't -- depending on your marketing communications strategy (first of two parts).