The New York Times, January 24, 2005 Can an advertising campaign based on a teaser survive after its secret has been let out? The marketing team at General Motors hopes so, after some Web surfers spoiled a national promotion that was intended to gradually reveal a secret message.
Reuters, January 24, 2005 A Romanian tabloid says it has fired a reporter for making up a story about a couple who named their son Yahoo as a sign of gratitude for meeting over the Internet.
Reuters, January 24, 2005 Music executives walked into this year's Midem conference beneath a giant banner promoting Napster, once the beleaguered industry's nemesis but now one of the services helping it turn a corner.
The New York Times, January 24, 2005 When L. Gordon Crovitz, the president of Dow Jones & Company's electronic publishing division, sat down last spring to assemble a three-year strategic plan, one of the things he foresaw was a potentially costly gap about to open. If the demand for online advertising continued to grow, Dow Jones's Web sites, including The Wall Street Journal Online, would not provide enough page views for all the online ads the company could sell.
ClickZ, January 21, 2005 Renowned reality show firm Mark Burnett Productions has extended and expanded its relationship with Yahoo. Under the new terms, the portal will produce, host, and sell advertising on the upcoming "The Contender" boxing-themed series. Previously, Yahoo performed the same duties for the second season of "The Apprentice" and agreed to it again for the third season, which began Thursday. The deal's financial terms were not disclosed.
Cnet, January 20, 2005 Two courtroom defeats deliver setbacks to the search giant. Also: Outsmarting search tricksters.
DMNews.com, January 21, 2005 Manufacturers will use the Internet in efforts to grow their businesses this year, according to a study released by SVM E-Business Solutions and the New Jersey Chamber of Commerce yesterday.
Bloomberg News, via The New York Times, January 21, 2005 America Online introduced a new Internet search engine yesterday, part of an effort to gain a larger share of the online advertising market. The service, called AOL Search, will sort results by geography and topic and offer a suggestion tool, the company, a Time Warner unit, said. AOL has licensed technology from Vivisimo, a closely held software company.
CNN, January 20, 2005 Evil twins" are the latest menace to threaten the security of Internet users, experts in the UK are warning.
Reuters, January 20, 2005 America Online is expanding its online search capabilities in an effort to establish a bigger presence in the lucrative search-advertising market, the Wall Street Journal reported on Thursday.