Internet Retailer, February 1, 2005
Internet Retailer, February 1, 2005 Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers' inboxes, more than half, or 54%, say they don't use e-mail delivery auditing tools to proactively improve results, JupiterResearch says in a recent report.
iMediaConnection, February 02, 2005
iMediaConnection, February 02, 2005 Lincoln Millstein, interactive pioneer from the newspaper world, asks iMedia Summit attendees crucial questions. Lincoln Millstein, who was just named Senior Vice President of Hearst Newspapers and Director of Digital Media, provided unique perspective to the iMedia Summit in Arizona last December. Here's the first half of his speech:
Reuters, February 1, 2005
Reuters, February 1, 2005 Americans lost at least $548 million to identity theft and consumer fraud last year as the Internet provided new victims for age-old scams, according to government statistics released Tuesday.
Hartford Daily Business News, February 2, 2005
Hartford Daily Business News, February 2, 2005 eMarketer today announced that industry veteran Debra Aho Williamson will serve as Senior Analyst in 2005. Williamson, 36, is the author of the recent eMarketer white paper "What Comes Before Search?" She worked with eMarketer in 2004 as a Contributing Analyst, writing the reports "U.S. Online" and "Canada Online."
Marketing Vox, February 2 2005
Marketing Vox, February 2 2005 The online marketing conference market is hotting up, with a train wreck of a week in store for New York City's Advertising Week. MediaPost's new OMMA conference was already scheduled for the week, running over the toes of long-time player iMedia, and now the IAB and AdWeek are introducing a third major conference for the very same week.
The New York Times, February 1, 2005
The New York Times, February 1, 2005 A year after a sweeping federal antispam law went into effect, there is more junk e-mail on the Internet than ever, and Levon Gillespie, according to Microsoft, is one reason.
ClickZ, January 31, 2005
ClickZ, January 31, 2005 The Interactive Advertising Bureau (IAB) has elected four new members to its board of directors and reelected six sitting members.
AdAge.com, January 31, 2005
AdAge.com, January 31, 2005 Time Warner's America Online and Time Warner Cable today announced an agreement that will, at long last, provide the online service with the ability to offer broadband connections directly to its users.
Reuters, January 31, 2005
Reuters, January 31, 2005 The creators of a fake advertisement for the Volkswagen Polo car that circulated on the Internet have apologized and promised not to repeat it, Volkswagen said on Monday.
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