Jonathan Marlow has spent much of the last two years trying to persuade filmmakers to put their most valuable products on the Net. On some days, the task feels a little like pulling teeth.

Did you just skip over that byline? If so, Ogilvy would know. Despite the obvious benefits of being able to work out exactly what portion of an ad consumers are looking at, agencies have long been dismissive of the eye-movement tracking devices that have existed in various forms since the 1970s. But now new technologies, as well as increased demand for measuring results, are leading some agencies to take another look at the practice of eye-tracking.

A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology. The report, from Enquiro, Did-It and Eyetools, is a comprehensive white paper that builds on an earlier press release that described Google's "golden triangle" of search results.

Paid subscribers to Broadcasting & Cable's e-mail newsletter received an e-mail Thursday saying their personal information could be "exposed to criminal use" unless they unsubscribed. The message contained a one-click unsubscribe link to B&C's Web site which contained subscribers' unique IDs.

Internet auction site eBay said on Tuesday it had begun removing illegal DVD copies of the Live 8 poverty awareness pop concerts from its Web site, after the record industry complained. Some of the pirate recordings on the site early on Tuesday were on sale within 24 hours of Saturday's concerts ending, and have been attracting bids of up to 16.99 pounds ($31) each.

The Google phenomenon demonstrates the power of content search and management -- to the tune of an $82 billion market cap and a $300 stock -- in a world awash in instantaneous information, entertainment and services. So far, there's nothing comparable in the cornerstone industries of media and entertainment, which produce the content and services that require more sorting before selling in a an interactive digital broadband universe. But it's just a matter of time.

The fledgling R.S.S. business is starting to attract some attention from those catering to Internet advertisers. Google, Pheedo, Feedster and Yahoo Search Marketing are all peddling advertising options for R.S.S., an increasingly popular way of having a personal computer automatically retrieve information from the Internet.

ABC's two-hour highlights special from the Live 8 concerts drew just 2.9 million viewers Saturday, according to preliminary estimates from Nielsen Media Research, far fewer than the 5 million users who logged on for AOL's free live video streaming coverage.

Online merchants are starting to test Web logs, which are akin to online diaries, in hopes of giving their stores more personality and giving customers a reason to return even when they're not in the mood to buy. But for companies like Bluefly.com, eHobbies, Ice.com and others, blogs are so far afield from typical retail functions that they will take time to master.

That "meow" you hear coming from your neighbor's office may be a part of Nestle Purina PetCare's latest interactive initiative. Barks, meows, jingles and audio pet care tips are front-and-center on the new Purina.com Web site, unveiled this week. But these content bites aren't meant to be accessed via the Web. They're podcasts, ringtones, wallpapers, and SMS alerts, created with the help of Purina interactive agency of record Arc Worldwide, a Publicis company.