Merger mania is alive and well online. But are niche Internet media stocks priced to perfection?

Advertisers are using new Web syndication technology to build ads that entice users to interact with real-time news feeds. The BBC plans to break a U.S. ad campaign next week that streams BBC.com headlines in ad units. The RSS (Really Simple Syndication) news feeds are targeted to specific media placements. For example, ad units running on entertainment sites would carry BBC lifestyle story headlines, while those on NYTimes.com and WashingtonPost.com will include political and world news.

Online search leader Google is preparing to launch its own wireless Internet service, Google WiFi, according to several pages found on the company's Web site on Tuesday.

An MSN-AOL linkup could benefit both sides. But Gates & Co., eager to catch Net giant Google, may have the most to gain from teaming up.

Travelocity is about to embark on the next phase of personalizing customer touch points with an ad on the site's home page serving travel deals based on who the visitor actually is.

At least five online file-sharing companies have started trying to reach an accord with the music industry to convert the free trading of copyrighted music on their networks to paid services, according to several recording industry and file-sharing executives.

Google is planning a partner forum for about 400 people, including bloggers and journalists from major media outlets, and is prohibiting participants from writing about it, according to a search engine industry expert.

PepsiCo's Aquafina brand began a two-year sponsorship of Olympus Fashion Week with a big splash. The bottler created a microsite, which features podcasts, to host updates from the week's events in New York City. The microsite, found at aquafinafashion.com, features photos from each designer's show along with the podcasts. Visitors can rate each designer for varying levels of taste ranging from perfect, tres chic, questionable, and faux pas. Aquafina senior brand manager, Michael Hammer said the sponsorship, and voting on taste was the perfect mix for Aquafina's motto, "Pure Water, Perfect Taste."

File-sharing service Grokster Ltd. is in talks to be acquired by Mashboxx LLC, which is attempting to establish a legal peer-to-peer music company, the Wall Street Journal reported on Monday.

Sprint Nextel Corp. on Monday said it will sell access to RealNetworks Inc.'s Rhapsody radio service, allowing Sprint cellphone users to listen to several radio stations and podcasts. Rhapsody Radio will cost $6.95 a month on top of what Sprint users pay for its Vision Multimedia Service, the wireless company's mobile Internet package. It features stations devoted to alternative, pop, country, R&B and hip hop.