Roger L. Simon has just posted anOpen Letter to All Bloggers announcing that he and a couple of others ... ... are going to start a corporate advertising service which will sell ads to advertisers 'en masse'.

It's expected to be business as usual in the data division of DoubleClick Inc. once the company's acquisition by a private equity firm is complete, according to an executive there. Upon completion of the buy, DoubleClick CEO Kevin Ryan will leave the company, and the technology and data solutions divisions will have separate CEOs: David Rosenblatt on the technology side and Brian Rainey on the data side.

High-end kitchen appliance manufacturer Viking Range has enlisted HGTV.com for its first major foray into online advertising.

It was an offer even the podfather could not refuse: the chance to be host of a radio program devoted solely to podcasts, or homemade radio shows formatted for digital audio players. Adam Curry, a former MTV host who developed software that lets people automatically receive these programs on Apple's iPod and other players, will produce and be host of a four-hour program every weekday starting May 13 on Sirius Satellite Radio.

The blogosphere is buzzing with rumors about a strange viral marketing campaign concerning CNN, that may be promoting the cable channel or squelching criticism of it -- or perhaps both at the same time. Earlier this month, blogger Nick Lewis noticed a strange post about CNN on his blog. The comment was critical of some new shows on CNN, but also included detail about the shows, their show times and the anchors hosting them. The same terms were repeated over and over, making it appear like spam. Something was not right.

Rome judicial authorities sought a temporary injunction on Friday against an Internet site which carried doctored photographs of Pope Benedict dressed in a Nazi uniform.

To many Internet companies, Dwin Ngo represents the future. The owner of a Los Angeles day spa, Ngo has routinely spent thousands of dollars on print ads, each without concrete results. But recently, she found a better deal with Insider Pages, an online social network and reviewers' guide to services in the L.A. area: Ngo pays only $2 each time someone calls her spa for an appointment from an 800 number set up by the service.

Survey shows that online criminals are also attacking antivirus software, media players like iTunes.