• Google Goes After Microsoft's Enterprise Market
    Google is moving farther into Microsoft territory, enhancing its rudimentary Web-based communication services by combining its email, chat and calendar services. The company is specifically targeting the corporate crowd by offering the applications program, which includes bigger email storage and more support for companies' technology staff -- for the low-cost price of $50 per user per year. Google says it plans to include its other services in the package, too, like its Blogger tool for creating Web logs and possibly integrating newer tools like Google Docs & Spreadsheets. Google has long denied that it wishes to …
  • Online Measurement Moves Offline
    The 21st century may come to be known in the media industry as the advertising measurement century. The Internet's measurement capabilities have driven marketers' desire to quantify their spending and eliminate waste. It's also forcing old-time survey-based research and ratings companies like Nielsen and Arbitron to drastically improve their services. Nowadays, it's not just Internet advertisers and publishers that want more accurate digital data; magazine, TV, outdoor and radio firms also want to make their information more accountable. Enter Google, awhich is making an aggressive push into selling measurable advertising to traditional mediums. Now you see what the …
  • YouTube Copyright Service Extended to All
    Google has responded to the leaked information about its anti-piracy program for YouTube, its video Web site. "We are definitely committed to (offering copyright protection technologies)," Google CEO Eric Schmidt said. "It is one of the company's highest priorities." Of course, the big criticism from media companies has been Google's supposed unwillingness to extend the protection software to non-YouTube partners. "We just reviewed that (issue) about an hour ago," Schmidt said. "It is going to roll out very soon ... It is not far away." To date, those tools are only being offered to YouTube's media …
  • MMOG Take Lead In Ad-Supported Online Sports Games
    If there are two omnipresent elements in media, it's sports and advertising. These elements converge as much as possible. It follows that marketers should carve out new opportunities in new media. Even in the world of video games, one such medium, sports publishers have taken a lead in selling ads. It's only a matter of time before the genre moves online, becoming massively multiplayer, like the virtual worlds of Second Life and World of Warcraft. In-game ad providers like Double Fusion are banking on that convergence. The game "Ultimate Baseball Online" from publisher Netamin is one such …
  • Study: Video Downloads Have Lucrative Future
    The market for TV and film downloads is expected to far outweigh that of ad-supported online programming, according to industry researcher Adams Media Research. Right now, the market for ad-supported programs is four times larger than pay-for video downloads -- $409 million compared to $111 million -- though it's expected to surge to $4.1 billion by 2011. Ad-supported video will grow to $1.7 billion over the same length of time. The reason is that the ad-supported model will mainly be used on the Web sites of major U.S. television networks. Video download services, on the other hand, will …
  • Viacom, Google Prepare For Possible Legal Battle
    Google is set to make its anti-piracy plans for YouTube a privilege reserved for its media partners. Viacom, which ordered its content off the online video site a few weeks ago, is now said to be pursuing legal action against Google. The media giant called the proposition "unacceptable," while others likened it to a "mafia-shakedown." For months, media companies have been clamoring for content-recognition technology. However, they thought such a program would be a precursor to setting up a wider content agreement with YouTube, not a privilege reserved only for its partners. Google's decision to hold media companies …
  • YouTube, CBS Talks Break Down
    YouTube, which had been close to closing a multiyear deal with CBS Corp., looks to have lost out on what would have been a broad-ranging deal. The companies were in talks that would let YouTube license its content in exchange for providing ad revenue from both the video Web site and CBS Corp.'s broadcast radio division. Talks broke down in part because the firms could not reach an agreement on issues such as how long the deal would run. However, they said the talks could be revived at a later date. For now, the report says Google and CBS …
  • Growth Flat For Google Docs & Spreadsheet
    Thanks in large part to upper-income individuals, Google Docs & Spreadsheets, the Web giant's online answer to Microsoft Office, has taken an early lead in the online productivity applications market. New data from Nielsen/NetRatings shows that Docs & Spreadsheets had 432,156 unique visitors in December, who spent an average of 14 minutes using the site. Google's program dominates the nascent field, which includes competitors like EditGrid, Zoho.com, Thinkfree.com and WriteBoard. Why haven't you heard of them? While Google has taken the lead in yet another emerging Web field, Nielsen reveals that growth has been flat since October. …
  • Online Video's Growing Pains
    It's been touted as the next great marketing opportunity, but online video still has yet to deliver for advertisers. There's a decided lack of viable ad inventory out there. Some of the most well-known online publishers only get 1 million or so streams a month, which pales in comparison to TV, a medium where nearly 1 million or so viewers per episode is considered a minimum requirement. "[Advertisers] can't buy enough impressions, and it's fragmented," said Todd Boes, vice president-product marketing for online video services provider Maven Networks. Those who work in the industry believe that will …
  • Google In New York: Everybody Wins!
    Google move to New York City is a good thing, both for Google and New York City. Whye? Proximity to Madison Avenue, the four major TV networks, Time Warner, Viacom, News Corp, Hearst, The New York Times CO. Bloomberg, etc. In its big push to shore up more and better deals with traditional media companies, it will do Google good to be just a little bit closer. This is also a good thing for New York's technology industry, which employs some 813,000 people, according to U.S. government labor statistics. Compare that to just 283,000 in San Francisco and …
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