News Corp. mogul Rupert Murdoch and MySpace co-founder and CEO Chris DeWolfe have revealed the social network's strategy for the coming year. Interestingly, the MySpace agenda for '08 smatters mostly of traditional media, including the further integration of content from News Corp.'s publishing and broadcasting arms, the creation of a new record label for musicians, a new games portal, and the development of a new online video series. Overseas expansion is also a primary concern--the company is now up to 24 different local versions of MySpace, with four or five new ones on the way. It is still the No. …

The so-called "Google Generation," or those born after 1993, aren't the Internet "super-sleuths" you would think, according to a British report. The British Library and Joint Information Systems Committee report finds that teens in the UK are only marginally better with technology than adults. They also "tend to use much simpler applications and fewer facilities than many imagine," and are far from expert searchers. In fact, this is "a dangerous myth" the report finds, adding that knowing how to use Facebook doesn't mean they know how to mine information using Google. A literature review, which was part …

Google will be one of the most closely watched bidders when the highly anticipated FCC spectrum auction begins on Thursday, but the company doesn't stands much of a chance of winning any licenses. But no matter: Google already won a substantial victory in the form of the auction rules, which stipulates that the auction winners of one portion of the available spectrum open their wireless networks to makers of handsets and other mobile devices. The radio spectrum licenses, on auction now that television broadcasters have been forced to convert from analog to digital signals, "are as coveted …

Microsoft is targeting virtualization software as a new area for growth. The software giant on Monday bought startup Calista Technologies and expanded its existing alliance with Citrix Systems, moves that put Microsoft in direct competition with market leader VMware. Citrix is developing a new software virtualization software tool for Microsoft's Windows Server 2008 that makes its new Hyper-V technology compatible with Citrix's server software, XenServer. Virtualization is considered one of the most significant developments in recent software history, as it physically separates the desktop from a computer, allowing a person to call up a virtualized version of his or her …

The first major executive shake up of 2008 comes from eBay, not Yahoo: CEO Meg Whitman, in charge of the online auctioneer for 10 years, will announce her retirement in the coming weeks. John Donahue, whom Whitman recruited in 2005 to become president of the company's auction business, is now the leading candidate to succeed her. Few executives who helped pioneer the commercialization of the Internet industry have remained on top for as long, except for some who can also claim founder titles, such as Amazon.com Inc. CEO Jeff Bezos and Yahoo Inc. CEO Jerry Yang. Indeed, …

Floundering Internet giant Yahoo is ripe for a shakeup. "Yahoo is navigating the waters of Internet advertising like a goldfish evading a shark, in the form of Google," the Journal says, adding that its strategy of trying to become a start page isn't enough to challenge Google and the deep-pocketed Microsoft. It's time now for activist investors to shake up the company. Yahoo would be a fine investment for the right group: Its stock underperformance is partly down to reversible factors like a discredited management team that's leading the company in the wrong direction. On the …