Brands may be cutting back on their overall marketing spending, but a new report from eMarketer asserts that many advertisers are likely to step up their efforts at reaching minorities -- at least online. As the number of online Hispanics, African Americans and Asian Americans increases, marketers are adapting their campaigns accordingly. Among marketers who target minority groups, a recent Association of National Advertisers report found that 95% tailor messages to Latin Americans, 76% target African Americans and 38% target Asian Americans. That's up from 86%, 60% and 35%, respectively, according to 2003 research. Now, 70% of African Americans are …

CNet continues its series of special reports about the affect the recession is having on technology companies. Today's report documents the travails of a software-as-a-service (SaaS) company that sought its fifth round of funding on the same day that the market dropped 700 points and fell below 9,000 for the first time in years. OpSource has raised a total of $45 million from investors to date, but founder Treb Ryan says the company now needs another $20 million. Ryan remains optimistic. "OpSource is not going away. SaaS is not going away. I know OpSource will survive and I look forward …

Online video is most definitely a crowded field. At the top, there's YouTube and Hulu, and then a "passel of upstarts" like NextNewNetworks and Revision3, says Fortune's Jessica Shambora. None of these have cracked the advertising code, she says, giving newcomers like On Networks hope. On's business model is slightly different from YouTube and Hulu. It creates and produces original shows with specific advertisers in mind, posting these shows to its own Web site as well as distributing them to others. The idea is to lure a single sponsor for each show by emphasizing the quality of On's network …

Daytime is the Internet's primetime, says Mediaweek's Mike Shields, citing a new report from Nielsen Online. During the traditional 9-5 work week, 65% of online video viewers streamed at least one piece of content in October, according to the report, versus 51% of viewers who did so on weekends from 6 a.m. to 8 p.m.. Among those at-work viewers, 96% had access to a broadband connection. The third most popular daypart after weekdays and weekends occurs Monday through Friday from 5 to 8 p.m.. Meanwhile, 43% of viewers consumed video during prime-time TV hours, Monday through Friday from 8 to …

According to BusinessWeek, Electronic Arts, the world's largest third-party video game developer, "is spending too much making video games for systems that cost too much for consumers, and its newer titles aren't hooking gamers." In other words, EA may be ripe for a sale. On Dec. 9, the Redwood City, Calif, company said it would miss fiscal year profit and sales forecasts. As a result, shares tumbled immediately, and just about every analyst covering EA lowered their rating of the company's stock. "Just when investors began to believe that things couldn't get worse, they did," says Wedbush Morgan analyst …

It's hard to miss Burger King's Whopper Virgins campaign. It runs constantly on prime time TV and Sunday football, and is being passed around the Web like, well, like every other Burger King campaign created by Crispin Porter & Bogusky. Too bad finding "Whopper Virgin" on Google is nearly impossible. The slight misspelling is intentional: leave the "s" off of "Virgins" and the Whopper-centric ad al but disappears on search results. Whoppervirgin.com is a parked domain with pages of ads for Virgin Island Vacations, Virgin Mobile products, and ironically, Burger King., and the actual Burger King microsite for the campaign …