Advertising Age
According to
Advertising Age's Michael Learmonth, Group M Interaction CEO John Montgomery "laid down the law" when he said, recently: "All data generated or collected by the Media Company in performing under this Agreement shall be deemed 'Confidential Information' of Agency/Advertiser." This, which was first reported
here at MediaPost, means that Group M is saying that all the data collected by Group M belongs to Group M, not its publisher clients. "It's to ensure that data is confidential and cannot be accessed by our competitors," Montgomery said of the new agreement. "It's a loophole we wanted to close." …