Fast Company et al.
Ask.com on Tuesday soft launched a new question-and-answer service -- which, depending on who you listen to, is either a white flag in the field of "traditional" search, or a shrewd attempt to reinvent Web searching in its own image. To date, Ask.com "has tried with scant success to morph itself into a search engine on par with those of Google and Microsoft,"
writes The New York Times. "For years, Ask.com has basically been roadkill in the search-engine wars,"
writes CNNMoney.com. "Trailing way behind Google, Yahoo and Microsoft's Bing, it has a …