Nieman Journalism Lab
What can we all learn from the viral success of the Old Spice Guy ad campaign? To "research, churn, lather, rinse, [and] repeat," according to the
Nieman Journalism Lab. Still, "What might the Internet-owning power of the towel-clad spokesman hint about, yes, the future of news?" it asks. "There's the obvious, of course: the fact that the ads are personalized. That their content is created for, and curated from, the conversational tumult of the web -- 'audience engagement,' personified." Furthermore, "The real hook of the videos isn't the OSM's awesomely burly baritone, or the whimsy of his …