The New York Times et al.
Starcom MediaVest has struck a deal with production company BermanBraun to spend north of $100 million in advertising across a slew of entertainment sites. The New York Times
calls the four-year deal "a potential turning point for Hollywood's efforts to tap digital advertising dollars. To date, The Times notes, "advertisers have placed small bets on untested digital ideas from Hollywood." Starcom, which is part of the Publicis Groupe, represents some of world's foremost advertisers including, including Coca-Cola, Procter & Gamble, and Wal-Mart. "For BermanBraun, the deal is huge,"
writes …