Fast Company
In case you were wondering, Google Instant is entirely without brand bias. Google swears! "What we do at Google and what we've done for years is to not inject any subjectivity into these algorithms," Amit Singhal, Google Fellow and head of the company's search quality, ranking, and algorithm team, tells
Fast Company. "We didn't want to introduce any bias into the mathematical modeling -- our modeling is predicting, given a letter, what's the probability of completion." Debuted a few months back, Google Instant is a results-as-you-type feature, which, according to Fast Company, "has been criticized for having …