Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets

by Joe Mandese @mp_joemandese, October 13, 2020

A number of recent studies -- including a variety of recent Wall Street analysts' reports -- indicate that OTT (over-the-top TV) has been a major beneficiary of shifting media mixes during the COVID-19 pandemic, and according to preliminary findings from Borrell's annual local ad agency report, the budgets are coming …

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