Email teams work year in and year out, regardless of technology. But they are at the mercy of larger decisions within their companies.
For instance, global enterprises will spend $4.4 trillion on technology acquisition this year, more than a quarter of it on digital transformation.
Yet it is not clear that they know what they are doing, judging by Digital Enterprise Execution: Ailing or Excellent, a study by the CMO Council and the Business Performance Innovation Network (BPI).
Companies worldwide hope that these investments will deliver significant business value, performance, and competitive advantage. But less than 12% of senior management is viewed by their staffs as highly strategic and adept at evaluating new technology. And 44% is seen as only moderately strategic.
The main obstacles to digital transformation start at the top. According to the study, they are:
These are the top five operational areas that most benefit enterprises in their digital transformation:
How do firms determine whether they are successfully utilizing digital change agents? The top three factors are:
What kind of software do they need? The most vital applications are those that drive:
The CMO Council surveyed 240 executive business decision makers in Q3.
Of these, nearly 30% were from firms with annual revenue topping $1 billion. And just under 10% were from companies with between $100 million and $1 billion.
The study covered North America, Europe, Asia Pacific, Africa, Middle East and Latin America.