• by Wayne Friedman , June 20, 2023

Fox Corp. has created a new senior executive research/data post with longtime Fox Sports executive Mike Mulvihill, who has been named president of insights and analytics.

Mulvihill will have oversight of the research, analytics and strategic planning teams across Fox Sports, Fox Entertainment and Tubi. 

He will continue to report to Mark Silverman, president/chief operating officer of Fox Sports. Mulvihill will also report to senior executives at Fox Entertainment and Tubi.

Mulvihill has been executive vice president/head of strategy and analytics for Fox Sports since 2016. He has been key in maintaining existing sports-rights deals with several league partners, including the National Football League and Major League Baseball. 

The company credits his involvement with game “regionalization” on the Fox Sports’ NFL package for its strong ratings in recent years.

He helped to start up Fox’s "Big Noon Saturday" show -- which featured the most-watched game of the week in college football -- as well as with scheduling of the NFL.

Mulvihill joined Fox Sports in 1995 as a research analyst.