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Len Stein

Member since February 2011Contact Len

PR counselor focussed on content marketing driven thought leadership campaigns for creative marketing services partners across the marketing spectrum -from advertising to trend forecasting, and emergent marketing technologies. Len is a contributing editor to Branding magazine.

Articles by Len All articles by Len

  • Public Relations Resolutions For 2014 in Marketing Daily on 12/19/2013

    As 2013 comes speeding to a close, it's time for public relations practitioners to pause from their usual frenzied rounds to take stock of how they have spent the passing year and to give some thought to what the beckoning New Year may have in store. What follows is based on personal experience, observations and wishes for the betterment of the PR profession.

  • Lights, Camera, Action - Tips For Producing Online Marketing Videos in Marketing Daily on 11/07/2013

    Well-crafted videos can do something for your business that nothing else can -- replicate face-to-face interaction with you, your services, and brand. And in our sensory overloaded era, when facts and stats have lost much persuasive power, stories still engage and persuade -- making video perhaps the most effective way to share your brand stories.

  • It's Summertime And The Marketing Is Easier With Public Relations in Marketing Daily on 07/01/2013

    All businesses that are serious about growth should establish a budget for PR and marketing. It's simply fundamental to business development. The key to success, however, is partnering with an agency or a consultant who understands your industry and can help you achieve long-term goals.

  • Marketers - Time To Talk Love, Not War  in Marketing Daily on 02/14/2013

    Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as if marketing is warfare is not the way to win hearts. Marketers need better means to connect, and are rapidly turning to conversation as the core of their relationship-building efforts.

  • PR Watch - Here Comes Pageview Journalism in Marketing Daily on 03/06/2013

    In a world where citizen journalism is steadily gaining influence, tech writer Tom Foremski, who coined the term, believes pageview journalism will become the primary source of news information in the U.S., while blogger and online-generated news "will grow significantly in all parts of the globe."

  • The Good Client in Marketing Daily on 12/31/2012

    The best PR results are always the product of a collaborative agency/client relationship. And while the key question that companies seeking counsel ask of business associates is "Do you know a good agency?" once an agency is retained, their next question should be "How can I be a good client?"

  • Halloween - When Scary Clients Arise in Marketing Daily on 10/31/2012

    Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners.

  • Welcome To The All-Channel World in Marketing Daily on 09/18/2012

    Ubiquity is YouTube's goal. YouTube doesn't want you to just watch videos and then get on with your life. It wants viewers to stick like glue, just as we did to the old broadcast TV model -- to see what's up next -- while it reels in the big advertising bucks.

  • Public Relations And The Myth Of ROI  in Marketing Daily on 07/18/2012

    PR has always resisted ROI metrics, even in this age of big data. And that's because public relations is about heightening company/product/executive awareness and promoting a positive reputation. How does one measure buzz in a bottle?

  • PR And The Customer Experience in Marketing Daily on 05/11/2012

    Some rules of the customer experience road provide useful insights into how and where PR may best fit into the new CEM landscape. Every step in the customer experience journey requires communications, which should make every public relations practitioner happy.

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