A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. This finding provides additional ammunition to billboard owners trying to persuade local governments and community organizations that the eye-catching displays are safe.
With the end of the recession (maybe) in sight, retail establishments are hoping for a boost in sales -- or at the very least, a bump in visitors. Hoping to cash in on the new foot traffic, two leading digital out-of-home networks with significant mall presences have rolled out new measurement initiatives.
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