Gas Station TV, which operates a national network of displays in gas stations pumps, is giving away $50 free gas cards as part of a integrated campaign of place-based video and mobile to promote its mobile service, **GSTV.
With different kinds of media and advertising technology overlapping to an ever-greater degree, it can all be a bit much for advertisers to handle. To help clarify one segment of this complex and evolving landscape, PosterScope has produced a "Guide to Convergent Out-of-Home," which surveys the new capabilities in digital out-of-home media and advertising.
This week Telmar Group, which provides advertising media information software and services, revealed that it has formed an alliance with DOmedia, which operates an out-of-home advertising marketplace, with the goal of enabling Telmar agency clients to execute media buys using DOmedia's agency software.
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