It's an unfortunate fact of our modern, post-industrial economy that buildings, like people, sometimes get left behind: just check out the abandoned steel mills of Pittsburgh or the vast, derelict spaces of Detroit Harbor. But abandoned buildings still have their uses, even when they aren't candidates for full restoration or redevelopment. For one thing, they're great backdrops for digital signage -- really, really big digital signage.
One of the nation's most popular spectator sports is about to get more interactive, thanks to digital-out-of-home technology. This week racing venue owner Speedway Motorsports, Inc. began testing digital signage kiosks (created by the Heads and Tails Company, a SoCal outfit) during the Irwin Tools Night Race NASCAR Weekend at the Bristol Motor Speedway in Bristol, Tenn.
If you are a 12-year-old boy, or were ever one, then you have probably fantasized about being The Wolverine, easily the most hirsute and irritable of Marvel Comics' pantheon of gravelly voiced, chemically altered weirdos. Now you can make the fantasy reality, thanks to 20th Century Fox International and Soap Creative, which joined forces (like the X-Men, get it?) to create interactive kiosks that put you in the buff superhero's fur, as part of a worldwide promotion for "The Wolverine" movie.
The Digital Place-based Advertising Association revealed its agenda for its sixth annual summit, "Video Everywhere," which will explore ways to integrate place-based media with the rest of the evolving media landscape.
Digital out-of-home network Monster Media has acquired LocaModa, which helps DOOH networks and advertisers integrate social media content into their campaigns, including mobile and online channels. LocaModa has its own network of DOOH affiliates and clients, so the acquisition will also increase Monster Media's reach.