by Erik Sass on Mar 30, 4:55 PM
While marketers typically fret about the optimal way to allocate their budgets across different media, when it comes to public safety there's really only one way to go: flood the zone. With that in mind, digital signage software provider Visix has partnered with Rave Mobile Safety, in effect creating a multi-platform safety alert system for college campuses that combines digital out-of-home and mobile channels.
by Erik Sass on Mar 23, 4:38 PM
New Yorkers, prepare yourselves for a surge of digital out-of-home video displays in public spaces in the not-too-distant future. This wave of DOOH is coming to New York City courtesy of public agencies and private companies working in tandem.
by Erik Sass on Mar 16, 2:24 PM
The nation's largest public transit agency is seeking expressions of interest from potential digital out-of-home advertising partners as part of the Metropolitan Transportation Agency's creation of a network of interactive customer information kiosks, called "On the Go!" Travel Stations.
by Erik Sass on Mar 9, 4:50 PM
Subway locations across the world will be joining a digital signage network, called Subway TV & Radio, courtesy of a deal between Real Digital Media and the Independent Purchasing Cooperative, which represents independent Subway franchises.
by Erik Sass on Mar 2, 1:57 PM
Patients and their families are a favorite target audience for digital out-of-home video networks, and this week brought a new player in the form of Aceso's Hospital TV Network, or HTV for short. HTV will deliver content focused on healthy lifestyles, entertainment, and learning -- along with targeted advertising -- to hospital common and waiting areas. It functions as an extension of UpCare, a digital video network also operated by Aceso, which engages patients in their hospital rooms.
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